Custom Product Label Considerations
When it comes to advertising your product on the shelves, there's many considerations to ensure your product stands out and helps convince customers to buy. Having a well designed, eye-catching label is a sure way to get noticed. Here's a few things to consider when planning your custom product label:
1. Don't Make Me Think
Usability Designer Steve Krug wrote a book called "Don't make me think" that's commonly regarded as the laypersons usability bible across different industries. The key concept of "Don't make me think" refers to when something makes you stop and think about what you are doing, it’s making your life more difficult... therefore it probably isn’t designed as well as it could be. As a general rule, people don’t like to puzzle over the decisions they make, such as choosing your product. Make it easy for them and look at your product labelling through the eyes of your customer:
- What am I buying?
- Does it answer my questions / objections?
- What are the benefits of this product?
A label's job is to get rid of the question marks inside a customer's head and make the decision to purchase as seamless as possible. Successful labels are clear, concise and convincing.
2. Brand Messaging
Consider the message you want your labelling to reflect on your brand. The design of your label gives customers an instant look at your brand, so it's important the messaging is clear. All aspects of a label's design should be considered for how it affects your underlying value proposition, such as the colours, content, artwork, typography and texture. You want existing customers to recognise your brand at first glance, and also stand out on the shelf to new customers.
3. Advertising Real Estate
Most labels have a very small area to describe your product and cover all the necessary information (such as nutritional guides, best before dates and ingredients on food products for example). Then there's everything else - your logo, barcode, contact information, instructions and potentially more.
It's tempting to cram everything together so you can include every little bit of information you want, but beware - this can look terrible and won't entice customers to pick up your product. It's important to balance the amount of white space and gaps with key information on your label so it doesn't look over-crowded.
Kiwi Labels specialise in creating award-winning, custom product labels that stand out from the crowd. Just contact us with your ideas and requirements, and see how we can help.