According to the NZ Packaging Council, New Zealanders consume about 735 000 tonnes of packaging every year and recycle only about 58%. The New Zealand market is facing an urgent need to develop more sustainable products and solutions to reduce plastic waste.
At Kiwi, we’re New Zealand pioneers in digitally printed labels, and we have forged a national presence in the Fast Moving Consumer Goods (FMCG) market for over 44 years.
Most recently, we’ve demonstrated our leadership in the industry with the launch of the new UPM Raflatac RW85C PET wash-off solution at the 2020 Australasian Packaging Innovation & Design Awards (PIDA).
Through continuously improving our innovative product portfolio, we’ve found the RW85C PET wash-off label adhesive solution to be a truly sustainable way to maximise the recyclability of PET containers, thereby helping brand owners achieve their sustainability targets.
We joined forces with UPM Raflatac, playing our part in the UPM Raflatac SmartCircle™ sustainable product offering. This sustainable label solution was nominated in two categories at the 2020 PIDA awards, ultimately taking home Bronze in the 2020 Sustainable Packaging Design Special Award-Retail Pack category.
A proud achievement for our team, and a high mark of recognition for printing excellence and leadership in sustainable packaging.
Read more about our KiwiCycle Wash-off solution here.
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